Senior Content Strategist (m/w/d)
Core
Define and execute content strategy for social marketing projects, ensuring consistent storytelling across website, social media, video, and sales materials for social institutions and regional companies.
Role type
Senior Content Strategist
Builds
Project stories, social media narratives, video concepts, and sales arguments for social institutions
Domain
Social marketing / Non-profit communications
Required skills
Content strategy, storytelling, brief writing, cross-functional collaboration, sales enablement, video planning, social media strategy, content auditing, template creation
Preferred skills
Sponsoring, fundraising, non-profit communication, AI tools for research and ideation
Responsibilities
Plan project presentations on the website including structure and media assets; Develop social media storylines from projects and interviews; Generate and evaluate short-term content ideas for videos and campaigns; Create actionable work papers (briefs, interview guides, sales scripts); Review content implementations before final approval; Maintain consistency across all channels; Analyze performance and update strategies; Build templates for standard cases
