Media Planner Offline (Categoria Protetta L68/99)
Core
Planning offline media (TV and radio) campaigns for assigned clients using specialized tools.
Role type
Offline Media Planner
Builds
TV and radio media campaigns
Domain
Advertising / Media Planning
Required skills
Offline media planning tools (AdBox, Kubik, AQX, Arianna, MCSonline), Excel, PowerPoint, Word, English language proficiency
Preferred skills
Experience in media agencies, autonomy, multitasking, proactivity
Responsibilities
Load and monitor media plans via tools, manage planning process from space optimization to post-campaign evaluation, share strategic and tactical objectives with the client team, collaborate with the Buying team to define budget allocation, manage materials and administrative processes
Seniority
Mid-level (4-5 years experience)