Director Global Storytelling
Core
Lead the Global Storytelling team to position the Northern Territory as Australia's most distinctive leisure travel destination and a leading destination for major events through compelling, authentic and evidence-led storytelling.
Role type
Director, Global Storytelling & Strategic Communications
Builds
A whole-of-organisation storytelling framework and integrated communication functions (PR, social media, content strategy, media/influencer programs) for the Northern Territory
Domain
Tourism & Travel / Destination Marketing
Deliverable
product features
Required skills
Global public relations, strategic communications, content strategy, social media management, influencer and content creator program management, narrative development, cross-channel communication strategy
Preferred skills
Evidence-led storytelling, building connected storytelling capability, driving destination reputation
Technologies
N/A
Responsibilities
Lead the Global Storytelling team; develop a whole-of-organisation storytelling framework; drive a single, consistent NT narrative across earned, owned and paid channels; manage media and influencer familiarisation programs; inspire visitation and support sustainable growth of the visitor economy
Seniority
Director, strategic leadership & team management
