Audience Strategy Associate Director
Core
Lead end-to-end audience strategy, design scalable data frameworks, and shape AdTech capabilities for a major brand within a complex media ecosystem.
Role type
Associate Director, Audience Strategy & AdTech
Builds
Smarter, more effective digital experiences and audience activation strategies for global brands
Domain
Digital Advertising / AdTech / Data Strategy
Required skills
Audience segmentation, data activation, AdTech ecosystems (ad servers, DSPs, data platforms), automation design, stakeholder influence, team leadership
Preferred skills
Digital activation experience, privacy compliance strategy, cross-platform delivery
Technologies
Ad servers, DSPs, data platforms
Responsibilities
Lead end-to-end audience strategy from segmentation to activation; Design scalable frameworks connecting first-party, contextual, and partner data; Oversee audience infrastructure and governance; Translate data insights into actionable strategies; Shape AdTech strategy across ad serving, tagging, and tracking; Drive automation initiatives to improve efficiency; Partner with cross-functional teams across marketing, data, product, and privacy
Seniority
Senior, hands-on IC with leadership responsibilities
