Director Global Brand Management (m/f/d)
Core
Develop and execute global brand strategies for Biopharma products and portfolios, leading launch readiness and translating market insights into commercial decisions.
Role type
Director, Global Brand Management
Builds
Global marketing and launch plans, integrated product strategies, and brand performance forecasts
Domain
Biopharma / Healthcare
Deliverable
product features
Required skills
global brand strategy, lifecycle management, launch readiness, cross-functional leadership, market insights analysis, forecasting, stakeholder management
Preferred skills
MBA, German or French language proficiency
Technologies
None stated
Responsibilities
Develop and implement global commercial and brand strategies for Biopharma products and portfolios; Lead global brand forums and align cross-functional stakeholders on strategic priorities and key decisions; Drive launch readiness across key markets, regions and global functions; Create global marketing and launch plans, including value propositions, positioning, key messages and branding concepts; Translate customer, market and competitive insights into data-driven strategic decisions and commercial initiatives; Shape integrated product strategies covering the patient journey, go-to-market approach, clinical and regulatory input, market access, pricing and supply; Define forecasts and budgets, monitor global brand performance and initiate corrective actions where required; Develop lifecycle and differentiation strategies that enhance the experience of patients, healthcare professionals and payors; Partner with Country and Regional teams to strengthen launch execution and product or portfolio performance; Communicate strategic opportunities, risks and mitigation plans clearly and effectively to senior leadership
