Manager, Brand Strategy
Core
A manager-level strategist who analyzes quantitative and qualitative data on healthcare behaviors to create strategic recommendations for clients.
Role type
Manager, Brand Strategy
Builds
Short and long-term brand strategies and creative briefs for healthcare clients
Domain
Healthcare marketing / Brand Strategy
Deliverable
product features
Required skills
Data analysis, Insight generation, Creative brief development, Workshop facilitation, Strategic presentation, Audience behavior analysis
Preferred skills
Healthcare (HCP & consumer) experience, Agency experience, Social sciences degree
Technologies
Qualitative and quantitative research tools
Responsibilities
Create and evaluate HCP and consumer research, both qual + quant and identify and extract interesting patterns from relevant data; Utilize research learnings to develop insights about target audiences that will inform Creative Briefs and short and long-term brand strategy; Help lead in the development and creation of Creative Briefs and oversee the strategic pull-through of the work; Help lead in the creation and facilitation of workshops; Create clear and strategic presentations; Understand how our targets interact with the media universe, and leverage that into our HCP or consumer strategy; Work with other Brand Strategists to develop comprehensive picture of target behavior