(Senior) Product Director, Local Growth
Core
Own product strategy and local growth planning for a specific emerging market region, driving product competitiveness and business growth outcomes.
Role type
Senior Product Director (Local Growth)
Builds
Local exchange businesses and product experiences for emerging markets
Domain
Fintech / Crypto / Emerging Markets
Deliverable
production ML models | product features
Required skills
0-to-1 business building in emerging markets, comprehensive user growth methodology (funnel ownership), product strategy definition, cross-functional collaboration, deep local market knowledge, network activation
Preferred skills
Consumer product management in fintech/crypto, team mentoring, local language proficiency, crypto exchange product experience, familiarity with local payment rails
Technologies
PIX, SPEI, Mercado Pago, UPI, GCash, DANA, M-Pesa
Responsibilities
Develop regional product competition strategy and channel growth strategy, own end-to-end local product experience (onboarding to trading), build local product feedback loops, identify and scale high-impact user acquisition channels, align local initiatives with global product and engineering resources
Seniority
Senior, hands-on IC with business-owner accountability