Digital Marketing Senior Manager - AI Discoverability
Core
Define and execute enterprise strategy for organic visibility across traditional search engines and emerging AI-powered discovery platforms to ensure TD's products and brand are discoverable and competitively positioned.
Role type
Senior Group Manager, Digital Marketing (AI Discoverability)
Builds
Scalable frameworks for visibility, credibility, and influence within search engines, Large Language Models (LLMs), answer engines, and recommendation systems.
Domain
Banking / Digital Marketing / AI Search Optimization
Deliverable
product features
Required skills
Strategic vision, operational excellence, stakeholder influence, people leadership, budget and P&L management, talent development, program/project management, negotiation, problem-solving, risk management knowledge, banking industry knowledge.
Preferred skills
Deep expertise in AI Discoverability, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and Large Language Model (LLM) optimization strategies, experience developing enterprise strategies for brand visibility across AI platforms.
Technologies
Google Search, AI Overviews, ChatGPT, Gemini, Copilot, Perplexity, Conductor, Yext, MS Office
Responsibilities
Define and execute enterprise strategy for organic visibility across search engines and AI platforms, lead development of enterprise capabilities spanning SEO and AI search optimization, establish measurement frameworks and KPIs for AI visibility, manage 2-4 direct reports and oversee strategic vendor partnerships, act as a strategic partner to leadership on the SEO and AI Search roadmap.
Seniority
Senior, hands-on IC with people management responsibilities