Planner Estratégico
Core
Integrate data and insights to guide business, content, and digital communication decisions for client accounts.
Role type
Strategic Planner (Brand & Digital Strategy)
Builds
Integrated communication plans and campaign strategies for CPG brands
Domain
Advertising & Marketing, Consumer Packaged Goods (CPG)
Deliverable
product features
Required skills
Brand planning, Creative strategy, Project management, Digital strategy, Social media strategy, Consumer insight analysis, Storytelling, Campaign evaluation, Platform trends knowledge, AI application
Preferred skills
CPG brand experience, Digital strategy, Social media strategy
Technologies
AI tools, Digital platforms, Social media platforms
Responsibilities
Discover consumer interactions across the digital ecosystem to inspire new communication methods. Collaborate with multidisciplinary teams to improve consumer-brand interaction throughout the decision journey. Develop storytelling from initial research through creative development, integrated communication planning, and campaign evaluation. Articulate end-to-end strategies aligning campaigns with business objectives. Stay updated on digital/social platform trends and AI to apply current knowledge to campaign planning and execution. Ensure compliance with company processes, policies, and procedures at local and regional levels.
Seniority
Mid-Senior (5+ years experience)