Promo Features Marketing & Commercialisation Lead
Core
Own end-to-end commercialisation and marketing strategy for Playson's promotional tools (Power Blasts, Flexible Free Spins, etc.) to enhance operator engagement and revenue.
Role type
Senior Product Marketing & Commercialisation Lead (B2B)
Builds
Go-to-market strategies, sales enablement materials, and integrated B2B marketing campaigns for iGaming promotional features.
Domain
iGaming / Online Casino / B2B Product Marketing
Deliverable
product features
Required skills
B2B product marketing, go-to-market strategy, product positioning, sales enablement creation, campaign performance analysis, stakeholder management, storytelling
Preferred skills
Casino promotional tools marketing, player engagement mechanics knowledge, product owner collaboration
Technologies
None stated
Responsibilities
Develop positioning and value propositions for complex promotional features; execute go-to-market strategies for new features and updates; create sales enablement materials (presentations, guides, videos); plan integrated B2B marketing campaigns; monitor launch performance and adoption metrics; optimize messaging and strategies based on feedback.
Seniority
Senior, hands-on IC