Senior Data Scientist
Core
Design, tune, and maintain advanced statistical and mathematical models to address marketing challenges and drive business outcomes for clients.
Role type
Senior Data Scientist (Marketing Analytics)
Builds
Client-specific marketing models, segmentation, and attribution solutions
Domain
Marketing analytics and media technology
Deliverable
production ML models
Required skills
Statistical modeling, SQL, Python or R, Customer segmentation, Marketing Mix Modeling (MMM), Multi-touch Attribution (MTA), Data extraction and cleaning, Stochastic system design
Preferred skills
Familiarity with advertising media channels (TV, Radio, Search, Social), Knowledge of Ad Servers, DSPs, DMPs, CRMs
Technologies
SQL, Python, R, ARIMA, Linear Regression, Logistic Regression, PCA, Decision Trees, Random Forest, Bayesian Inference, MCMC
Responsibilities
Design, estimate, tune, score and maintain advanced statistical and mathematical models; Produce accurate statistical analysis; Interpret, document and present analytical results to business disciplines; Define data requirements; Extract, clean, and transform customer level and aggregated data.
Seniority
Senior, hands-on IC
