Themen- und Audience-Manager (m/w/d) in der Digital-Redaktion
Core
Strategic role connecting editorial, audience development, and product teams to grow reach, user engagement, and paid content across digital platforms.
Role type
Senior Audience & Content Manager (Team Lead)
Builds
Cross-channel audience initiatives, digital content formats (text, video, audio, social), and digital product offerings.
Domain
Digital Journalism / Media Industry
Deliverable
product features
Required skills
Strategic thinking, cross-channel content strategy, audience development, team leadership, digital product development, SEO knowledge, content production coordination, mentorship
Preferred skills
Prior leadership experience, experience as journalist or CvD, familiarity with digital trends (Google Discover, AI tools), structured communication
Technologies
Google Discover, Social Media platforms, AI tools, Content Management Systems
Responsibilities
Develop and execute cross-channel audience initiatives, produce and coordinate content for multiple platforms, lead and develop the content management team, collaborate with editorial and SEO teams, support trainees and volunteers
Seniority
Senior, hands-on IC with team leadership