Market Insights Lead
Core
Provide actionable market intelligence, research, and analysis by sourcing credible data, analyzing competitors, tracking trends, and forecasting growth to support business objectives.
Role type
Market Insights Lead (Strategy & Analysis)
Builds
Market sizing forecasts, competitive analysis reports, pipeline health dashboards, and commercial launch progress tracking
Domain
Marketing / Market Strategies & Development
Deliverable
dashboards & analysis
Required skills
Market sizing, trend identification, data collection from secondary sources, pipeline health analysis, opportunity prioritization, target setting, commercial KPI monitoring, external content audit
Preferred skills
Data visualization (Power BI, Tableau), prior market-facing experience in Sales/Marketing/Technical Support
Technologies
Power BI, Tableau
Responsibilities
Identify and gather relevant data from secondary sources; Track and report on emerging market trends and regulatory changes; Estimate market size, growth rates, and potential opportunities; Prepare clear reports and dashboards summarizing findings; Monitor and analyze the opportunity pipeline process including win rates and forecast accuracy; Calculate targets incorporating attrition; Align commercial KPIs and monitor progress for new products and applications; Facilitate reviews of business-created external content and audit the External Literature Library
Seniority
Individual Contributor, likely Senior level given the 'Lead' title and scope
