Senior Data Analyst (m/w/d) - Marketing Analytics
Core
Senior Data Analyst responsible for the analytical foundation to steer the marketing area and optimize the digital customer journey through data-driven decisions.
Role type
Senior IC marketing data analyst
Builds
Marketing dashboards, tracking strategies, attribution models, forecasting models, and data-driven lifecycle/retention strategies
Domain
Digital Marketing, E-Commerce, Performance Marketing
Deliverable
dashboards & analysis
Required skills
SQL, BI tools (Looker Studio, Power BI, Tableau), Attribution modeling, Forecasting, Statistical analysis, Data quality management, Experimentation (A/B testing), CRM/CDP analysis
Preferred skills
AI/ML automation concepts, Data architecture understanding, Predictive modeling
Technologies
BigQuery, Google Analytics (GA4), Looker Studio, Power BI, Tableau
Responsibilities
Analyze loyalty, campaign, website, and app performance; build and anchor KPI frameworks; evaluate and optimize data quality; collaborate with IT on data sources; identify AI automation potential; analyze complex data structures; develop attribution and incrementality models; create forecasting and scenario models; manage CRM & CDP data basis; ensure compliant web & app traffic data collection; design and evaluate data-driven experiments; prepare strategic decision bases for management.
Seniority
Senior, hands-on IC
