Marketing Executive
Core
Develop and deliver multi-channel marketing campaigns to support market-leading event brands, drive event attendance, and grow audience engagement.
Role type
Marketing Executive (Events & Exhibitions)
Builds
Marketing campaigns, event websites, newsletters, blogs, email campaigns, and social media content for exhibitions and conferences.
Domain
Events, Exhibitions, Conferences, B2B & B2C Marketing
Deliverable
product features
Required skills
Content marketing campaign planning, advertising campaign management, media partnership management, data segmentation, multi-channel marketing execution, digital marketing, email marketing, social media management, external agency coordination, event website content management.
Preferred skills
B2B & B2C marketing experience, events/exhibition/conference project experience.
Responsibilities
Develop and implement content to drive engagement and audience growth; ensure campaign assets meet brand guidelines; manage event marketing schedules, timelines, and budgets; monitor and optimize campaign performance; maintain marketing databases (HubSpot); create and schedule organic social media content; manage community engagement on social platforms; brief external designers on campaign assets; collaborate with internal teams on content sourcing and scheduling; research and produce industry content for newsletters and blogs; assist with email marketing campaign execution; work with external media and creative agencies.
Seniority
Mid-level, hands-on IC