Digital Lead (SEO/AEO/GEO/CRO)
Core
Lead SEO, AEO, GEO, and CRO strategies to drive digital growth and improve customer conversion for HBF's health insurance members.
Role type
Senior Digital Lead (SEO/AEO/GEO/CRO)
Builds
Search discoverability in engines and LLMs, optimized digital conversion pathways, and user-centered digital experiences.
Domain
Health Insurance / Digital Marketing & Search Optimization
Deliverable
product features
Required skills
SEO strategy, AEO/GEO knowledge, CRO experimentation, data analytics, strategic roadmap development, cross-functional leadership
Preferred skills
AI search trends understanding, commercial mindset, agile collaboration, complex problem solving
Technologies
Search engines, LLMs, A/B testing tools, analytics platforms
Responsibilities
Lead SEO, AI search visibility, and CRO programs; Identify opportunities to improve customer journeys; Develop high-impact initiative roadmaps; Design and manage CRO experimentation programs; Use data to influence strategic decisions; Collaborate with cross-functional teams on digital experiences.
Seniority
Senior, hands-on IC with leadership responsibilities