Marketing Analyst
Core
Marketing Analyst for an international iGaming IT company, responsible for consolidating marketing, product, and financial data to drive decision-making on user acquisition, retention, and campaign efficiency.
Role type
Marketing Analyst
Builds
Regular reports, dashboards, and analytical materials for leadership and cross-functional teams.
Domain
iGaming / Online Gaming
Deliverable
dashboards & analysis
Required skills
SQL, Excel/Google Sheets (advanced), BI tools (Power BI/Tableau), data consolidation, funnel analysis, user retention analysis, marketing channel efficiency analysis, metric calculation methodology, presentation skills
Preferred skills
Experience in Growth Analytics or Product Analytics
Technologies
SQL, Excel, Google Sheets, Power BI, Tableau
Responsibilities
Collect and validate data from multiple sources; Consolidate and process data for regular reporting; Analyze user funnel metrics (registrations, deposits, retention); Evaluate marketing channel performance (CPA, Revenue Share, SMM, ATL, offline); Monitor marketing spend by country, channel, and campaign; Prepare analytical reports and presentations for leadership; Support launch analysis for new GEOs; Develop and maintain analytical models and dashboards; Propose metric calculation methodologies and explain analysis logic to the business.
Seniority
Mid-level (3+ years experience)