Referent Direktmarketing-Fundraising (m/w/d)
Core
Develop and execute direct marketing fundraising campaigns, primarily analog mailings, to support human rights and humanitarian aid initiatives.
Role type
Direct Marketing Fundraising Specialist
Builds
Analog mailings, donor selection campaigns, and fundraising workflows
Domain
Non-profit / Humanitarian aid / Direct marketing
Required skills
Analog mailing campaign management, RFM-based donor selection, AI-based donor selection, Adobe Creative Suite (Photoshop, InDesign, Premiere), Agency management, Budget management, Compliance adherence
Preferred skills
Cross-media enrichment, Digital marketing, Marketing automation
Responsibilities
Plan, implement, evaluate, and optimize 13-16 analog mailings per year; Manage donor selection via RFM and AI in the Sextant database; Develop processes and workflows, especially in the AI context; Handle commercial execution including budget responsibility and procurement compliance.