Head of Brand & Strategy
Core
Define Lyrebird's brand narrative, category point of view, and messaging architecture to build clinician trust in clinical AI across Australia and the UK.
Role type
Head of Brand & Strategy (C-level/VP level)
Builds
Brand narrative, positioning frameworks, and measurement systems for a clinical AI platform
Domain
Healthcare technology / Clinical AI
Required skills
Category strategy, brand positioning, narrative building, creative direction, comms & PR leadership, brand measurement, stakeholder influence, multi-market management
Preferred skills
Healthcare industry experience, UK and Australia market expertise, integrated awareness planning, team leadership, AI application
Technologies
None stated
Responsibilities
Define company narrative with founders, build positioning architecture for enterprise and individual clinicians, own brand awareness and measurement, set comms/PR agenda, shape upper-funnel media, drive research agenda, equip internal teams with brand standards, brief creative and GMs
Seniority
Executive, strategic leadership
