Director, Consumer Marketing - COBENFY
Core
Lead consumer brand strategist and execution owner for COBENFY across the psychiatry patient and care partner audience, building and optimizing integrated marketing programs spanning paid media, TV, digital, social, and CRM.
Role type
Director, Consumer Marketing (Pharma)
Builds
Integrated consumer marketing programs, patient journeys, and media campaigns for COBENFY
Domain
Pharmaceuticals / Psychiatry / Consumer Marketing
Deliverable
product features
Required skills
Consumer marketing strategy, Paid media planning (TV, digital, social), CRM strategy, Patient journey design, Team leadership, Budget management, Regulatory compliance (FDA/MLR), Analytics
Preferred skills
Neuroscience/CNS/Psychiatry therapeutic area experience, US product launch experience, Advanced degree (MBA)
Technologies
CRM platforms, Marketing automation, TV planning tools
Responsibilities
Own integrated consumer and care partner marketing strategy, Lead development of patient and care partner journeys, Oversee TV campaigns end-to-end, Lead consumer digital programs across owned, earned, and paid channels, Manage consumer marketing budgets, Lead and develop a team of consumer marketing professionals
Seniority
Director, hands-on IC with team leadership