Associate Director, US Breyanzi Marketing, Professional Education
Core
Lead peer-to-peer education and non-personal promotion (NPP) strategies to engage CAR T-treating and referring healthcare professionals, driving medical education initiatives and speaker bureau programs to fuel Breyanzi's commercial success.
Role type
Associate Director, Professional Education
Builds
Medical education initiatives, speaker bureau programs, congress presence, and brand efforts with external thought leader physicians
Domain
Biopharmaceuticals / Oncology / Cell Therapy
Deliverable
product features
Required skills
Strategic thinking, cross-functional leadership, data-driven strategy refinement, scientific acumen, regulatory familiarity (FDA/PhRMA/MLR)
Preferred skills
MBA or Advanced Degree, Hematology/Oncology/Cell Therapy experience
Technologies
None stated
Responsibilities
Lead professional education and peer-to-peer (P2P) strategies for treating and referring HCPs; Develop and manage speaker bureau strategy including content and training; Shape medical education strategy including advisory boards and congress planning; Drive convention and congress promotions; Act as key liaison across Medical Affairs and regional marketing; Utilize data to refine educational strategies and track engagement metrics
Seniority
Senior, hands-on IC