Sr. Analyst, US Customer Engagement Measurement & Insights
Core
Sr. Analyst delivering omnichannel customer engagement measurement, AI-informed test-and-learn strategies, and advanced attribution analysis to optimize HCP and patient journeys.
Role type
Senior IC marketing analytics engineer (omnichannel engagement)
Builds
measurement frameworks, KPI tracking tools, performance dashboards, and AI-enabled datasets
Domain
Healthcare/Pharmaceutical + Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Python, SQL, applied statistics, causal inference, multi-touch attribution, uplift modeling, data transformation, campaign performance analysis, digital marketing metrics
Preferred skills
R, cloud analytics (Databricks, Snowflake), pharma commercial data (Veeva CRM, claims/Rx), advanced degree in data science/life sciences
Technologies
Python, SQL, Adobe Analytics, Google Analytics, Veeva CRM, Databricks, Snowflake
Responsibilities
Assess effectiveness of omnichannel customer engagement across field, CRM, paid media, and digital channels; Apply machine learning to identify patterns in channel synergy and message performance; Design and execute AI-informed test-and-learn strategies (A/B tests, lift studies); Synthesize analytical findings into actionable recommendations for internal stakeholders; Mentor junior analysts on advanced measurement methodologies; Build and maintain automated workflows for engagement analytics.
Seniority
Senior, hands-on IC