Director, US Breyanzi Patient Activation Lead
Core
Leads Breyanzi's patient activation strategy to drive CAR T class growth and differentiation among eligible lymphoma patients, caregivers, and advocacy partners.
Role type
Director, Patient Marketing & Activation
Builds
End-to-end patient journey programs, direct-to-patient marketing initiatives, and patient testimonial activation strategies.
Domain
Oncology/Hematology, Cell Therapy (CAR T)
Deliverable
product features
Required skills
People leadership, end-to-end patient journey strategy, patient marketing, direct-to-patient campaigns, partnership with advocacy organizations, oncology/hematology market knowledge, matrix organization management, data-driven strategy.
Preferred skills
Patient advocacy initiatives experience, MBA or Advanced Degree, Oncology/Hematology background.
Technologies
Digital, social, community, peer-to-peer platforms, paid media tools.
Responsibilities
Own the end-to-end patient treatment journey strategy from diagnosis through follow-up; Develop and execute patient education and awareness strategies; Design and launch innovative channel and tactic strategies; Lead direct-to-patient marketing initiatives; Build a wraparound support approach integrating brand and advocacy resources; Partner with patient advocacy organizations and professional societies; Activate patient voices using testimonials; Lead the development and execution of DTC non-personal promotion and paid media strategy; Lead, mentor, and develop the patient marketing team.
Seniority
Director, strategic leadership with hands-on team management