Marketing Manager:in (m/w/d) – Digital Content & Social Media bei Duotone Kiteboarding
Core
Develop and execute digital communication and social media strategies for Duotone Kiteboarding, connecting product innovations and athletes to a global watersports community.
Role type
Digital Marketing Manager (Social Media & Content)
Builds
Global digital brand presence, social media campaigns, and content assets for Duotone Kiteboarding
Domain
Sports equipment (Kiteboarding) + Digital Marketing
Deliverable
product features
Required skills
Digital marketing strategy, cross-channel content planning, social media management (Instagram, Facebook, TikTok, YouTube), CMS management (Storyblok), CRM marketing automation (Klaviyo), paid social campaign planning, community management, short-form video content creation, KPI analysis
Preferred skills
Kitesport industry knowledge, visual storytelling, brand management, analytical mindset
Technologies
Storyblok, Klaviyo, Meta Business Suite, YouTube Studio
Responsibilities
Develop cross-channel communication plans aligned with product launches and seasonal campaigns; manage website content and structure; create and publish content across social platforms; collaborate with athletes and content creators; optimize CRM campaigns and customer journeys; plan and execute paid social campaigns; support global Pro Centers with local marketing materials; analyze KPIs and derive optimization measures
Seniority
Mid-level, hands-on IC