(Senior-) Mediaplaner - TV (m/w/d)
Core
Develop and implement TV media strategies based on client communication and marketing goals, including audience definition, channel selection, and campaign management.
Role type
Senior TV Media Planner
Builds
TV advertising campaigns and media plans for clients
Domain
Media & Advertising (TV)
Required skills
TV market analysis, sender and format selection, budget allocation, campaign negotiation, performance reporting, MS-Office proficiency
Preferred skills
Agency-side experience, knowledge of German TV landscape, analytical thinking, structured work style
Technologies
MS-Office, planning and analysis tools
Responsibilities
Define target groups and analyze the TV market, select suitable channels and formats, negotiate placements and pricing with media partners, manage campaign budgets and timelines, monitor and optimize campaign results, create campaign reports and audits, consult TV media planning clients
Seniority
Senior, hands-on IC