Social Media & Community Manager (m/w/d)
Core
Building an engaged parent community and driving organic social media growth for Pumpkin Organics, a brand focused on healthy children's nutrition.
Role type
Social Media & Community Manager
Builds
Organic social media presence, community engagement, and content campaigns for a children's nutrition brand.
Domain
Food & Beverage / Parenting / Health
Deliverable
product features
Required skills
Social media strategy, community building, organic growth, storytelling, trend analysis, content planning, data analysis, partnership development, German language fluency, English communication, AI tool usage.
Preferred skills
Experience in food, family, lifestyle, or consumer brands, interest in parenting and nutrition.
Technologies
Instagram, TikTok, AI tools
Responsibilities
Develop and execute social media strategy to grow organic reach and engagement; plan and create content campaigns with the content team; engage directly with parents via comments, messages, and interactive formats; identify and build partnerships with relevant brands and communities; translate expert knowledge into social media formats; analyze performance data to optimize content; support the development of the Kids Ernährungs Summit platform.