Tracking Expert (m/w/d)
Core
Build and manage compliant tracking systems and data analysis strategies to support digital marketing decisions for clients.
Role type
Senior Tracking & Analytics Consultant
Builds
Production tracking infrastructure and data analysis reports for digital marketing campaigns
Domain
Digital Marketing / Web Analytics
Required skills
Google Tag Manager, Server-Side Tracking, Meta Conversion API, Consent Management, JavaScript, HTML/CSS, Data Visualization, Web Analytics Tools
Preferred skills
Team leadership, Strategic consulting
Technologies
Google Tag Manager, Matomo, Google Looker Studio, Meta Conversion API
Responsibilities
Conceptualize and implement DSGVO-compliant tracking strategies; Configure and optimize Google Tag Manager containers; Implement Server-Side Tracking and Meta Conversion API; Establish quality assurance standards for web tracking; Act as the primary contact for tracking tools across the company; Collaborate with SEA and Social Media teams; Mentor a small team of Data Analysts.