Abschluss-/ Studienarbeit zum Thema Value Chain in der Medienbranche (m/w/d)
Core
Conduct a thesis on the Value Chain and revenue structures of media companies, analyzing the shift from traditional TV to fragmented digital ecosystems.
Role type
Academic research assistant (Media Industry Value Chain)
Builds
Academic thesis, management presentation, and analysis framework for monetization strategies
Domain
Media & Entertainment, Digital Business Models
Deliverable
research
Required skills
Market analysis, Value Chain analysis, Scenario planning, Strategic analysis, Data synthesis
Preferred skills
Experience with digital monetization models, Knowledge of media economics
Technologies
N/A
Responsibilities
Conduct desk research and market analysis, Interview industry experts, Create status-quo analysis of revenue models, Develop an analysis framework for future monetization, Identify trends and future monetization opportunities, Analyze profit pools in the new media economy, Develop scenarios and a 5-year outlook, Formulate recommendations for media companies
