Marketing Communications Consultant
Core
Develop and deliver integrated B2B marketing campaigns across paid media, partnerships, and owned channels to attract new business customers and support member growth.
Role type
Senior Marketing Communications Consultant (B2B Growth)
Builds
Integrated marketing campaigns, brand assets, and acquisition experiences for business customers.
Domain
Financial services / Superannuation / B2B Marketing
Deliverable
product features
Required skills
B2B marketing strategy, paid media management, stakeholder management, copywriting, campaign performance analysis, brand voice consistency, project management, data-informed decision making, cross-functional collaboration
Preferred skills
Experience in superannuation or financial services, intermediary channel expertise
Responsibilities
Develop data-informed B2B marketing campaigns; Identify opportunities to extend member acquisition campaigns through intermediary channels; Translate audience insights into campaign strategies; Partner with cross-functional teams to improve acquisition pathways; Develop marketing assets via copywriting and agency briefings; Monitor campaign performance and apply learnings; Manage multiple campaigns and stakeholders.
Seniority
Senior, hands-on IC