Influencer Marketing Specialist
Core
Design, implement, and manage influencer marketing campaigns to increase brand visibility, drive engagement, and foster audience growth.
Role type
Influencer Marketing Specialist
Builds
Influencer marketing campaigns and content
Domain
Digital marketing / Social media
Deliverable
product features
Required skills
Influencer identification and negotiation, Social media platform expertise, Campaign analysis and reporting, CRM and campaign management software proficiency, Strategic planning, Project management
Preferred skills
Experience in digital marketing management
Technologies
Instagram, YouTube, TikTok, CRM, Campaign management software
Responsibilities
Design influencer marketing strategies aligned with brand objectives, Identify and evaluate collaboration opportunities with relevant influencers, Coordinate and supervise content creation with influencers, Monitor campaign progress and optimize results, Track campaign performance using analytics tools, Prepare detailed reports on ROI, reach, and engagement