(Senior) Influencer Marketing & PR Manager (w/m/d)
Core
Develop local earned-media communication strategies and execute PR & influencer marketing campaigns for beauty brands in the DACH region.
Role type
Senior PR & Influencer Marketing Manager (via careerplan.io/jobs/1328971-senior-influencer-marketing-pr-manager-wmd-at-nobilis-group-gmbh)
Builds
Earned-media partnerships, influencer campaigns, press releases, and brand events for beauty brands
Domain
Beauty industry, PR, Influencer Marketing
Deliverable
product features
Required skills
Earned-media strategy, influencer management, media relations, press office management, performance analysis, budget management
Preferred skills
Existing network of beauty influencers and journalists in DACH, English fluency
Technologies
Microsoft 365
Responsibilities
Develop local earned-media strategies aligned with global brand plans; manage PR and influencer marketing activities including storytelling and events; conduct media and influencer research and maintain long-term relationships; prepare press releases and briefing materials; handle external partner inquiries and active topic pitching; analyze brand performance, KPIs, and ROI to optimize budgets