Public Relations & Influencer Marketing Assistant (Beauty & Lifestyle)
Core
Execute PR and influencer marketing strategies for beauty and lifestyle clients, managing media relations, content creation, and campaign logistics.
Role type
Public Relations & Influencer Marketing Assistant
Builds
PR campaigns, influencer partnerships, media coverage, and brand storytelling for beauty/lifestyle brands
Domain
Beauty, Skincare, Cosmetics, Fashion, Luxury, Consumer Goods
Deliverable
product features
Required skills
Media relations, influencer management, press release writing, campaign coordination, market research, trend analysis, database management
Preferred skills
Agency experience, internships in PR/Marketing
Technologies
Digital platforms, media databases
Responsibilities
Support execution of PR and influencer strategies, build and maintain media/influencer databases, create press releases and pitches, follow up with media and influencers, coordinate product gifting and seeding, support event logistics, monitor media coverage, prepare performance reports, conduct market research, manage campaign deliverables
Seniority
Junior, entry-level assistant