Performance Director
Core
Lead digital strategy and execution across Search, Social, and broader digital channels to drive client business growth and revenue.
Role type
Senior IC Performance Director (Digital Strategy & Operations)
Builds
Digital media strategies, campaign implementations, and performance optimizations for diverse client portfolios.
Domain
Digital Marketing / Performance Media
Required skills
Paid Search (Google Ads, Bing Ads), Paid Social (Meta, LinkedIn), Display, Retargeting, Analytics (GA4, SA360), Budget Control, Team Leadership, Client Relationship Management, Strategic Planning, Data Analysis
Preferred skills
Google Ads Certification, Experience with Stratalytics, Cross-departmental revenue generation, Innovation in digital channels
Technologies
Google Analytics (GA4), Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, SA360, Facebook Business Manager, Stratalytics
Responsibilities
Lead development of cutting-edge digital strategies and channel recommendations; Oversee digital campaign implementation and optimization across diverse channels; Leverage analytics to extract insights and recommend attribution strategies; Build and nurture strong client relationships as primary escalation point; Coach, mentor, and develop direct reports in Performance Marketing and Analytics; Ensure robust processes and timely campaign reporting.
Seniority
Senior, hands-on IC with leadership responsibilities