Manager Angebotssteuerung & Marketing-Controlling Digital (m/w/d)
Core
Manage the controlling and optimization of digital offer advertising, including article selection, store allocation, and performance analysis.
Role type
Manager, digital marketing controlling and offer management
Builds
Digital prospectuses, mobile app offers, and online advertising campaigns
Domain
Retail / Grocery / Digital Marketing
Deliverable
dashboards & analysis
Required skills
Category management, ROI analysis, budget planning, forecasting, data visualization, SQL, Power BI, SAP BW, Excel
Preferred skills
Experience in grocery retail, SQL (if not required), digital offer communication
Responsibilities
Select and place promotional articles for digital channels, analyze store and regional data for campaign targeting, evaluate campaign performance using sales and margin data, create cost-benefit analyses, plan and monitor budgets, develop reporting dashboards, and drive process digitalization
Seniority
Manager, hands-on leadership