Private Label Brand Manager (m/w/d)
Core
Develop long-term private label brand strategy, positioning, and architecture while managing assortment growth and performance for B2B workwear brands.
Role type
Private Label Brand Manager
Builds
Private label workwear brands and product assortments for B2B customers
Domain
B2B Omnichannel Commerce / Workwear Industry
Deliverable
product features
Required skills
Brand strategy, Category management, Assortment planning, Market analysis, Data analysis, Project management, Stakeholder coordination
Preferred skills
Experience with supplier brand management, Change management, Business case creation
Technologies
Business intelligence tools, Market research platforms
Responsibilities
Develop long-term private label brand strategy and positioning; Identify growth areas and manage new product launches; Monitor brand performance KPIs and drive improvement measures; Ensure compliance with product design and regulatory standards; Lead cross-functional transformation projects.
Seniority
Mid-Senior, hands-on IC
