Marketingassistenz im Bereich Marketing in der Stabsstelle Universitätskommunikation
Core
Planning, steering, and developing communication campaigns; organizing student recruitment and retention events; and executing cross-channel marketing measures.
Role type
Marketing Assistant (University Communications)
Builds
Student recruitment and retention campaigns, university events, cross-channel marketing initiatives
Domain
Higher Education / University Marketing
Deliverable
product features
Required skills
Campaign planning and budget control, Event and project management, Cross-channel marketing execution, CRM database management, External vendor and agency management, Microsoft Office, Content Management Systems (e.g., Typo3), Graphic design tools
Preferred skills
Knowledge of the German higher education landscape, Experience with Cobra CRM database
Technologies
Microsoft Office, Typo3, Graphic design software
Responsibilities
Plan and evaluate communication campaigns, Organize student events (e.g., welcome days, campus festivals), Develop online and offline marketing measures, Manage UniShop and merchandise, Coordinate external service providers, Maintain CRM database for targeted outreach
Seniority
Entry-level / Assistant
