Consumer Insights Manager (job for all genders)
Core
Generate consumer and category insights for central European markets to drive data-based decisions in product development, innovation, and brand strategy.
Role type
Senior Consumer Insights Manager
Builds
Consumer-Insights and market research projects for various European markets
Domain
Consumer Research / Market Research / Strategy
Deliverable
dashboards & analysis
Required skills
Consumer insights, market research, qualitative research, quantitative research, data analysis, stakeholder management, strategic recommendations
Preferred skills
Product research, innovation strategy, brand management
Technologies
Qualitative and quantitative research tools
Responsibilities
Develop and lead consumer insights and market research projects for European markets; Identify customer needs, market trends, and growth potential; Conduct qualitative and quantitative research projects from definition to presentation; Derive actionable recommendations for product and brand development; Collaborate with stakeholders to establish data-driven decisions.
