Business Analyst (m/w/d)
Core
Analyze transaction, marketing response, and interaction data to derive insights on customer behavior and optimize digital/analog customer experiences.
Role type
Business Analyst (Data & Analytics)
Builds
Digital customer interaction features, loyalty program optimizations, and data-driven marketing solutions.
Domain
Retail / E-Commerce / Customer Analytics
Deliverable
dashboards & analysis
Required skills
Data analysis, hypothesis generation, A/B testing, project management, dashboard creation, stakeholder communication
Preferred skills
E-commerce experience, digital architecture understanding, English fluency
Technologies
Analytics tools, CRM systems, digital platforms
Responsibilities
Evaluate transaction and marketing data to understand customer behavior; Design and execute A/B and multivariate tests; Collaborate with CRM and App teams on segmentation and automation; Translate complex data findings into actionable strategic decisions.
Seniority
Mid-level, hands-on IC
