Marketing Manager / Marketing Allrounder (m/w/d)
Core
Planning, developing, and executing comprehensive marketing campaigns, brand management, and content creation for a homecare company specializing in medical respiratory and sleep therapy devices.
Role type
Marketing Manager / Marketing Allrounder
Builds
Marketing campaigns, corporate design, print and digital media, social media content, and website materials for the homecare and medical device sector.
Domain
Healthcare / Medical Technology
Deliverable
product features
Required skills
Marketing strategy, graphic design, print media production, digital marketing, SEO basics, social media management, content creation, CMS management, project coordination, marketing analytics
Preferred skills
Experience in healthcare or medical technology, Google Ads, digital analytics tools
Technologies
Adobe InDesign, Photoshop, Illustrator, Content Management Systems, Google Ads
Responsibilities
Plan and execute marketing campaigns and communication concepts; develop and maintain corporate design and brand identity; create and update print materials (flyers, brochures) and digital assets; manage social media channels and content; maintain and optimize the company website; support sales with marketing materials; coordinate with external agencies and vendors; analyze marketing performance and derive optimization strategies
Seniority
Mid-level, hands-on IC
