Senior Social Media Manager (m/w/d)
Core
Develop and execute the cross-channel social media strategy for the global Schmalz Group, managing organic and paid campaigns across LinkedIn, Instagram, Facebook, and YouTube to build brand reputation and community.
Role type
Senior Social Media Manager
Builds
Organic and paid social campaigns, video content, and community engagement for the Schmalz Group
Domain
Industrial automation (vacuum technology, ergonomic handling systems)
Required skills
Cross-channel social media strategy, organic content creation, paid social campaign management, influencer collaboration, community moderation, brand reputation management, budget coordination, agency management, KPI tracking, ROI optimization, image and video editing, social media analytics tools
Preferred skills
Strategic marketing and communication tasks
Technologies
Brandwatch, LinkedIn Campaign Manager, Google Analytics/GA4, Canva, Adobe Creative Suite
Responsibilities
Develop cross-channel social media strategy, plan and publish organic posts, coordinate paid social campaigns, build influencer collaborations, moderate discussions and manage community, coordinate budgets and external agencies, track KPIs and optimize performance
Seniority
Senior, hands-on IC