Marketing- und Produktmanager (m/w/d), PWH
Core
Analyze market, competitive, and consumer trends to derive insights for product development and marketing; support the creation of innovative product and marketing concepts; accompany products through the entire lifecycle from idea to market launch.
Role type
Product and Marketing Manager
Builds
Product concepts, marketing materials, and launch campaigns for supplements, OTC, cosmetics, and health products
Domain
Cosmetics and pharmaceuticals
Deliverable
product features
Required skills
Market analysis, product lifecycle management, product positioning, sales argumentation, presentation creation, cross-functional collaboration, campaign support, sales training
Preferred skills
Creative storytelling, communication strategy, target audience analysis, content simplification
Technologies
None stated
Responsibilities
Analyze market and consumer trends, develop product positioning and sales arguments, create marketing materials, support product launches and campaigns, conduct sales training, collaborate with sales, R&D, and regulatory affairs
Seniority
Mid-level, hands-on IC