Data Analyst (gn) - Engagement, Düsseldorf
Core
Analyze the engagement lifecycle of subscribers to identify factors influencing subscription retention and churn, and build BI infrastructure to support digital subscription business decisions.
Role type
Data Analyst (Customer Analytics & Subscription Retention)
Builds
Self-Service BI infrastructure and dashboards for subscription management
Domain
Media & Publishing (Digital Subscriptions)
Deliverable
dashboards & analysis
Required skills
SQL, Python or R, statistical modeling, survival analysis (Kaplan-Meier, Cox models), causal inference (Causal Impact, Uplift models), A/B testing, customer analytics, CRM
Preferred skills
Tableau, survival methods, causal inference techniques
Responsibilities
Analyze subscriber engagement lifecycle from activation to churn; Identify patterns affecting subscription retention; Build efficient self-service BI infrastructure; Support product releases and A/B testing setup and evaluation
Seniority
Mid-level, hands-on IC
