Werkstudent/in Customer & Shopper Marketing (all genders), München
Core
Support trade marketing and shopper marketing activities, including planogram development, POS material implementation, performance monitoring, and activation for key customers across retail channels.
Role type
Werkstudent (part-time student) in Customer & Shopper Marketing
Builds
Trade marketing plans, POS materials, and shopper activation campaigns for schleich® toys
Domain
Retail / Consumer Goods (Toys)
Deliverable
product features
Required skills
Planogram development, POS material implementation, performance monitoring, data analysis, SAP workflows, agency coordination, trade show organization, Microsoft Office (Excel, PowerPoint), creative concepting, analytical thinking
Preferred skills
Power BI, SAP, prior experience in trade marketing and operations
Technologies
SAP, Microsoft Office, Power BI
Responsibilities
Develop planograms and implement POS materials for various store formats; Analyze planogram and POS performance to identify optimization opportunities; Support SAP workflows for budget planning; Coordinate with agencies and external partners; Design promotional campaigns for key customers across sales channels; Organize trade shows and events
Seniority
Student (3rd semester or higher)