B2B Marketing Manager (m/w/d)
Core
Develop and execute B2B content marketing strategies for complex software and ERP topics across LinkedIn, YouTube, and the company website.
Role type
B2B Marketing Manager (Content & Video Production)
Builds
Digital marketing presence, video content, and SEO-optimized articles for B2B software clients.
Domain
B2B Technology / Software / ERP
Deliverable
product features
Required skills
Content strategy, video production, social media management, SEO/GEO optimization, text writing, software topic expertise
Preferred skills
ERP system experience, AI-driven content optimization, graphic design tools
Technologies
LinkedIn, YouTube, CMS, video editing tools, SEO tools
Responsibilities
Create social media posts and technical articles, produce videos from concept to publication, optimize content for search visibility, analyze marketing metrics
Seniority
Mid-level, hands-on IC