Brand Manager (m/w/d) Produktinnovation
Hybrid
Core
Develop and implement new product concepts to gain additional target groups and open new market segments.
Role type
Brand Manager (Product Innovation)
Builds
New FMCG products (ideally food) for market launch
Domain
FMCG / Food industry
Deliverable
product features
Required skills
Strategic brand management, Market and trend analysis, Business case creation, Cross-functional project management, Marketing and communication strategy, Financial analysis
Preferred skills
Experience in product innovation beyond line extensions, Entrepreneurial mindset, Creativity
