Brand Communication Manager (m/w/d)
Core
Develop integrated brand campaigns for Alpecin across TV, online, D2C, and CRM, combining strategic brand leadership with performance marketing and AI-native content production.
Role type
Brand Communication Manager (Performance & D2C focus)
Builds
Integrated marketing campaigns, digital customer journeys, and AI-driven content workflows for Alpecin
Domain
Cosmetics and Pharmaceuticals (D2C)
Deliverable
product features
Required skills
Integrated campaign development, Performance marketing analytics, AI-native content production, D2C customer journey design, CRM communication strategy, Creative evaluation, Funnel KPI management, Test & Learn cycle management
Preferred skills
Growth-hacking mindset, Cross-functional collaboration, Prompt engineering
Technologies
AI tools for text/image/video, CRM platforms, D2C platforms, Analytics tools