CareerPlan

Marketing Manager (m/w/d)

Dresden, SACHSENFull-time2026-11-11

Core

Developing and implementing B2B marketing strategies, managing online campaigns (SEO, SEA, Social Media, Email), and generating leads for client companies.

Role type

B2B Marketing Manager

Builds

Marketing strategies, online campaigns, brand identity, PR content, and event programs for client companies

Domain

B2B Marketing, Digital Marketing, PR

Deliverable

product features

Required skills

B2B marketing strategy, online marketing (SEO, SEA, Social Media, Email), brand development, PR and content creation, event organization, CRM management, Adobe Creative Suite, Google Ads, Web Analytics

Preferred skills

Experience with complex/explainable products, creativity, self-motivation

Technologies

Adobe Creative Suite, CRM systems, Google Ads, Web Analytics

Responsibilities

Develop and implement marketing strategies, plan and execute online marketing campaigns, manage brand identity, support product launches, generate leads and manage CRM, create PR and technical content, organize trade fairs and events

Seniority

Mid-level, hands-on IC