Global SEO / GEO Manager (m/w/d)
Core
Develop and execute global SEO and GEO strategies to drive visibility, brand authority, and growth for a global pharmaceutical company.
Role type
Senior Global SEO / GEO Manager
Builds
Global search visibility, brand authority, and organic traffic for pharmaceutical products
Domain
Healthcare / Digital Marketing
Required skills
Technical SEO, Onpage/Offpage optimization, Content strategy, Information architecture, E-E-A-T/YMYL, Digital PR, Performance measurement, Agency management, KPI framework design, Generative AI search knowledge
Preferred skills
Strategic thinking, Data-driven approach, Stakeholder management, Innovation
Technologies
SEO tools, Analytics tools, Reporting tools
Responsibilities
Develop global SEO/GEO strategy and guidelines, Evaluate and manage local SEO agencies, Build global KPI framework and reporting, Collaborate with Brand, Medical Marketing, and R&D teams
Seniority
Senior, hands-on IC with strategic oversight