Leitung Strategische Unternehmenskommunikation und Marketing (w/m/d)
Core
Lead strategic corporate communication and marketing for a large German non-profit healthcare group, advising the executive board and driving multi-channel strategies.
Role type
Senior leadership corporate communications and marketing director
Builds
Integrated communication organization, brand positioning, and stakeholder networks for a healthcare non-profit
Domain
Healthcare / Non-profit / Corporate Communications
Required skills
Strategic communication planning, crisis communication, multi-channel marketing, content strategy, stakeholder management, team leadership, budget management, change management
Preferred skills
Servant leadership, agency management, data-driven optimization, organizational development
Technologies
None stated
Responsibilities
Advise executive board on communication strategy, lead cross-organizational communication projects, develop communication standards and processes, manage external agencies, lead a decentralized team, execute crisis communication, optimize multi-channel strategies using KPIs
Seniority
Senior, strategic leadership