Brand Manager (m/w/d) Produktinnovation
Core
Develop and implement new product concepts to gain additional target groups and open new market segments.
Role type
Brand Manager (Product Innovation)
Builds
New FMCG products (food industry focus)
Domain
FMCG / Food Industry
Deliverable
product features
Required skills
Strategic brand management, Market and trend analysis, Business case creation, Product launch management, Cross-functional collaboration, Financial analysis
Preferred skills
Experience in food sector, Creative ideation, Entrepreneurial thinking
Technologies
N/A
Responsibilities
Manage the entire innovation process from idea to market launch, Identify consumer trends and market opportunities, Develop strategic brand positioning concepts, Create business cases with revenue forecasts and pricing strategies, Coordinate with R&D, Sales, Procurement, and Production, Conceive and steer marketing and communication measures for new products
Seniority
Mid-Senior, hands-on IC
